Your experiences
Build a confident, defensible price for every tour, workshop, or bookable experience you create. Start a new one, or pick up where you left off.
Nothing here yet
Every great price starts with knowing your true cost. Build your first experience and we'll walk you through it, step by step.
Live numbers
(min & max capacity)
The basics
Start with how this experience runs in the real world. These numbers drive every calculation that follows, so take your best, honest estimate.
One-time development costs
Everything you spent to create this experience before you ever sold a ticket. We'll spread this across your amortization period so each booking carries its fair share.
Costs per delivery
Costs that exist every time you run this experience, no matter how many guests show up: your labour, insurance allocation, permits, staffing. These get divided across your guest capacity.
Costs per guest
Costs that scale with headcount: materials, food and beverage, disposables, a small gift. Every guest you add costs you this amount.
Overhead
The costs that support your whole operation, not just this one experience: bookkeeping, your business phone, vehicle costs, professional development. Rather than itemize every one, add a percentage on top.
Your break-even
This is your cost floor: the minimum you can charge per guest and still cover every cost. You never go below this number.
Set your price with confidence
Your price has three parts: your cost floor, where you sit relative to comparable experiences, and the extra value only you provide. Add them together and you have a price you can defend to anyone, including yourself. Both boxes below are dollar amounts per guest, and can be negative.
Value premium is a separate dollar amount for what only you offer, regardless of what anyone else charges: your unique story, exclusive access, an expert guide, a deliberately small group size. Set this one from your own judgment, not from the market.
In short: positioning answers "where do I sit versus everyone else," and premium answers "what's my own edge worth." Most operators start with positioning at or near $0 and let the premium carry most of the increase above cost floor.
Benchmark against comparable experiences
Enter a name and price for a couple of examples in each column. We'll suggest a market positioning number from your "Comparable" set.
Lower than you
Comparable
Higher than you
Categories & group rates
Your adult price is set. Add a group rate, and bring in other guest categories only if your business actually needs them.
| Category | Basis | Price / guest |
|---|
Fees, tax & giving back
A few extra line items that affect what your guest pays or what you keep. All optional except tax. Flip a switch and watch the breakdown below update.
What this means at checkout, per adult guest
Your revenue forecast
Enter how many guests you expect in each category over the year. We'll project your revenue and profit.
| Category | Price | Expected guests / yr | Revenue | Profit |
|---|---|---|---|---|
| Total | $0 | $0 | ||
Export & save
Take this with you. Download a working spreadsheet, a branded PDF report to share, or just save your progress here.
Download spreadsheet
An editable .xlsx with every input and calculation
Download PDF report
A polished, brand-formatted summary you can share
Backup as JSON
Export your data for backup or transfer to another device
- Setting the right price balances covering costs, making a profit, and meeting customer expectations. Revisit it as conditions change.
- Piloting your experience with real guests is one of the best ways to test your price point before it's fully public.
- It's easier to lower a price than raise one once you're in market. Avoid starting lower than you mean it.
- If you're booked out weeks in advance and turning people away, your price is probably too low.
- If bookings are slow, check whether it's a marketing problem or a value-perception problem before you cut your price.